Latest Uproar at Cafepress – Changes to the Volume Sales Bonus
Thursday, July 24th, 2008Every now and then, Cafepress makes a fundamental change in its terms of service for shopkeepers, and almost without exception there’s a huge backlash by shopkeepers who believe that this new change is going to have a severe impact on their income. Often, they’re right. Even when they’re wrong it’s annoying that a party with which you do business can redefine the terms of your agreement with them at any time, while you can’t – ever – do the same thing. Or anything like it.
In fact (especially over the past two years) Cafepress has been nickel and diming away at its shopkeeper/designers in what’s probably been meant as an effort to maximize profits. Often, by the looks of it, this to make the company’s balance sheets continue to escalate quarter by quarter in a way that will be sweet music to to the ears of investors in the event of a probable IPO. Anyone who’s chased that particular dragon knows that once you start it becomes more and more difficult to pull off the same scale of growth in each quarter. It only gets harder if you do go public.
From the shopkeepers’ perspective, though, it looks as though the company is finding every way it can to monetize not the customers who buy all this merchandise, but the shopkeepers who create it. That impression was reinforced a few months ago when very large Cafepress stores (those with more than 500 sections) were abolished, though existing shops were grandfathered in. Shopkeepers who wanted to bloat their ventures with more merchandise than that were going to have to establish additional premium shops, for additional monthly fees.
This month’s brouhaha is all about the Cafepress volume bonus, a plan through which those shops with a high sales volume are rewarded by incremental bonuses: the more you sell, the larger your bonus. The volume sales bonus has often been named by CP shopkeepers as the reason they would stay with Cafepress rather than moving to a competitor.
Back in 2002, when I started my first Cafepress shop, it was understood that this bonus was a reward for the promotion a shopkeeper did to increase sales at his or her shop. And as little as I think of the company’s maneuvers over the past couple of years I think that the new program is better suited to that end. Not that I don’t think it’s seriously flawed – but the flaws I see are of another kind entirely.





Buck Rogers was a first in many ways. His adventures began as a work of short fiction and then transmogrified into a successful comic strip that ran for almost four decades. Written by Phil Nowlan and originally drawn by Dick Calkins, the series was ghosted (at least on the art side) many times over its reign. On the left we see one of Frank Frazetta’s contributions from Famous Funnies in the 1950’s.